adidas Brand Specialist

The adidas Brand Program brings the best of the brand to life at retail, co-creating with athletes and visionaries to help adidas own the game. Rooted in sport, this people-led program leverages innovative digital tools and real relationships to turn brand experiences into sales.

adidas Brand Specialists are the link between the adidas brand at retail and the team at Headquarters. By becoming an adidas Brand Specialist, you’ll be part of an elite ground force of  experts looking to bring the latest adidas product to customers at our key retail partners. You’ll be the go-to adidas specialist and brand champion, fostering relationships, and promoting adidas running products with staff and customers in your market. You’ll spread brand love among store associates, motivate and inspire store teams to drive adidas product sales, and ensure brand priorities are reflected in key retail accounts.

YOUR IMPACT IN THE ROLE:

• Drive Retail & Brand Performance: Increase sell-through of adidas running, soccer and lifestyle products through a mix of in-store selling, education, product experiences, events and brand activations.
• Build Retail Relationships: Build strong relationships with store associates, managers and key retail partners, driving brand advocacy and identifying opportunities to grow adidas within each account.
• Educate & Activate: Deliver product knowledge, trainings, demo runs and other experiences that bring adidas products and technologies to life for retail teams and consumers.
• Bring the Brand to Life Locally: Identify and execute opportunities to connect adidas with local consumers and communities through demo runs, events, retail moments and other brand activations.
• Support Field Projects: Take on incremental projects and high-level contests, launches and initiatives that extend beyond day-to-day store coverage and support broader adidas business priorities.
• Provide Market Visibility: Capture content, document field activity and maintain real-time tracking across retail visits, events, projects and activations.
• Deliver Insights: Provide product, retail, consumer and competitive insights from the field to adidas and agency partners, helping inform future brand and program initiatives.
• Represent the Brand: Serve as a knowledgeable and authentic adidas expert across retail, events and community environments, inspiring associates and consumers to experience the brand.
• Create Content: Contribute to educational, on-screen and social content, including participating in content productions and capturing relevant moments from the field.
• Collaborate Across the Field: Partner with adidas, agency teams and national counterparts to share best practices, support priorities and create consistency across markets.

WHAT YOU NEED TO SUCCEED:

• A love for adidas with a natural ability to communicate with other running, soccer or apparel enthusiasts.
• For authenticity and passion to speak credibly about running culture and community.
• Strong attention to detail, extremely reliable and capable of troubleshooting to make things happen.
• 2–3+ years of relevant retail, field marketing, events or brand activation experience, with a track record of working directly with consumers, retail partners and/or communities.
• Strong relationship-building, communication and presentation skills, with the ability to confidently represent adidas across a variety of environments.
• Ability to collaborate effectively with adidas, agency and retail partners, as well as national field counterparts.
• Comfortable on camera both presenting to accounts and/or participating in content productions.
• A team-player mentality, motivated to share ideas and seek out collaboration with national counterparts.
• Tech savvy and socially plugged-in with the ability to adapt to new online platforms and office suites.
• Self-sufficient and highly motivated, with an ability to work independently with minimal supervision.

WHAT ELSE YOU NEED TO KNOW:

• In this position you will be an Archrival Agent, employed through a Canada based employer of record representing adidas. 

• You will be expected to work 40 hours a week with a shifting schedule, including evenings and weekends.
• There is no office for this position. When you’re not in stores, you’re in the car. When you’re not in the car, you’re in the stores, with some working from home time sprinkled in.
• You must have access to a reliable vehicle with the required insurance minimums (we’ll reimburse you for certain work-related mileage).

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Archrival we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification above, we encourage you to apply anyways. You may be just the right candidate for this or other roles. 

COMPENSATION RANGE

$68-$72k CAD

**Compensation is derived from sound market data, and is reviewed yearly to ensure fair, competitive wages are maintained. Compensation may be discussed with final candidates and determined based upon the market.

HUMAN-POWERED MARKETING AT ARCHRIVAL

Archrival powers Brand Communities + Influence for some of the best companies in the world. We believe in the transformative power of putting the right people in the right place at the right moment. The people behind brands are what truly make them human, and thus create an authentic connection between company a consumer. This is Human-Powered Marketing.

DIVERSE REPRESENTATION

We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.