adidas Brand Specialist

The adidas Brand Program brings the best of the brand to life at retail, co-creating with athletes and visionaries to help adidas own the game. Rooted in sport, this people-led program leverages innovative digital tools and real relationships to turn brand experiences into sales.

adidas Brand Specialists are the link between the adidas brand at retail and the team at Headquarters. By becoming an adidas Brand Specialist, you’ll be part of an elite ground force of  experts looking to bring the latest adidas product to customers at our key retail partners. You’ll be the go-to adidas specialist and brand champion, fostering relationships, and promoting adidas running products with staff and customers in your market. You’ll spread brand love among store associates, motivate and inspire store teams to drive adidas product sales, and ensure brand priorities are reflected in key retail accounts.

YOUR IMPACT IN THE ROLE: 

• Drive Sales: Increase sell-through of adidas running, soccer and lifestyle products by promoting both on-site and digitally, while driving brand love among consumers. 
• Build Retail Relationships: Build strong rapport with store associates and managers, leading to increased brand advocacy in store.
• Educate Associates: Execute regular trainings for store associates, ensuring that store teams are knowledgeable about adidas products and able to effectively convey features and benefits to consumers.
• Provide Market Visibility: Document in-store experiences through content capture and real time tracking.
• Deliver Insights: Provide product, retail, and consumer insights and trends from the field to HQ, directly influencing future adidas and program initiatives.
• Represent the Brand: Serve as the adidas expert, inspiring store associates to help customers see and experience the full benefits of adidas products.
• Create Content: Contribute to educational on-screen and various forms of content creation in collaboration with agency partners
• Activate Locally: Identify opportunities during key retail moments to activate community events, bringing product experiences to core consumer groups outside of store.

WHAT YOU NEED TO SUCCEED:

• A love for adidas with a natural ability to communicate with other running, soccer or apparel enthusiasts.
• For authenticity and passion to speak credibly about running culture and community.
• Strong attention to detail, extremely reliable and capable of troubleshooting to make things happen.
• Past relevant retail experience (minimum 2-3 years).
• Effective communication and presentation skills.
• Ability to collaborate with cross functional partners on the brand and agency teams.
• Comfortable on camera both presenting to accounts and/or participating in content productions.
• A team-player mentality, motivated to seek out collaboration with national counterparts.
• Tech savvy and socially plugged-in with the ability to adapt to new online platforms and office suites.
• Self-sufficient and highly motivated, with an ability to work independently with minimal supervision.

WHAT ELSE YOU NEED TO KNOW:

In this position you will be an Archrival Agent, employed through a Canada based employer of record representing adidas. 

• You will be expected to work 40 hours a week with a shifting schedule, including evenings and weekends.
• There is no office for this position. When you’re not in stores, you’re in the car. When you’re not in the car, you’re in the stores, with some working from home time sprinkled in.
• You must have access to a reliable vehicle with the required insurance minimums (we’ll reimburse you for certain work-related mileage).

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Archrival we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification above, we encourage you to apply anyways. You may be just the right candidate for this or other roles. 

WHAT ELSE YOU NEED TO KNOW:

• In this position you will be an Archrival Agent, employed through the agency but representing adidas.
• You will be expected to work 40 hours a week with a shifting schedule, including evenings and weekends.
• There is no office for this position. When you’re not in stores, you’re in the car. When you’re not in the car, you’re in the stores, with some working from home time sprinkled in.
• You must have access to a reliable vehicle with the required insurance minimums (we’ll reimburse you for certain work-related milage).
• You will be activating the brand both digitally and in real life; you will need to feel comfortable entering retail locations and adapting to respective in-store policies (eg: masks where mandated).

COMPENSATION RANGE

$64,908 CAD

**Compensation is derived from sound market data, and is reviewed yearly to ensure fair, competitive wages are maintained. Compensation may be discussed with final candidates and determined based upon the market.

HUMAN-POWERED MARKETING AT ARCHRIVAL

Archrival powers Brand Communities + Influence for some of the best companies in the world. We believe in the transformative power of putting the right people in the right place at the right moment. The people behind brands are what truly make them human, and thus create an authentic connection between company a consumer. This is Human-Powered Marketing.

DIVERSE REPRESENTATION

We are committed to fostering a place of belonging for underrepresented and marginalized communities. We are intentional of creating equal employment opportunities to all applicants and teammates in regard to race, ethnicity, national origin, gender, gender identity, sexual orientation, age, religion, physical and mental disability, marital status, parental status, veteran status, or any other basis protected by law.